The World Needs Climate Communicators.
Misinformation is spreading faster than ever—and climate communication is one of its biggest casualties.
Today, nearly 60% of online climate content contains misleading information or false claims. Social media algorithms amplify falsehoods because they’re designed to maximize engagement instead of accuracy. Research shows that misleading climate misinformation is amplified by up to 80%, while fake news spreads six times faster than factual climate science.
That means the stakes are high. But so is the opportunity.
Narratives Shape Action
At a time when narratives shape how people vote, protest, design policy—or do nothing at all—clear and compelling climate communication is not optional. It’s essential.
From digital campaigns and community storytelling to content that drives systemic change, we need more skilled professionals who can:
- Cut through the noise
- Build trust
- And shift conversations toward justice and solutions.
The Demand is Real—and Rising
Over the past three years, job listings for climate communicators have increased by 50%. Roles in digital strategy, creative storytelling, and advocacy are rapidly growing across the nonprofit and public sectors.
The demand isn’t just within NGOs. Global development agencies, philanthropic networks, climate tech startups, and multilateral institutions are all trying to recruit communicators who can hold complexity, design for nuances, and still land a message that resonates.
But even as demand rises, trained professionals remain scarce. Many organizations struggle to find communicators with the right mix of digital fluency, campaign strategy, and climate literacy.
What is happening is not just a shortage of skilled climate communicators but also, to an extent, a shortage of systems that value and enable narrative power.
This is a New Kind of Climate Work
Climate communication is no longer just about broadcasting facts. It’s about shifting narratives, shaping public discourse, and activating communities—online and offline.
This work is not just about raising awareness. It’s about re-humanizing climate stories, localizing global narratives, and connecting individual agency with collective power.
Whether you're an aspiring digital strategist, a visual storyteller, or a movement builder, your voice matters.
Now, more than ever, the world needs communicators who can help turn information into impact—and spark real change.
